There is a lot of conflicting information out there when it comes to advice about choosing which SEO Company is right for you. After all, if you are like most online small business owners, your Internet business is your livelihood; you can’t afford to trust its success to just anyone! Additionally, as you may have already learned, time is not on your side. Every day that you struggle with optimising your website is another day without sufficient income and another day that your competitors have a chance to get the jump on you.
To eliminate some of the confusion, listed below are the most common things that an SEO company like Lead Generation Websites can do for your online business. Reliable and knowledgeable SEO firms should be able to answer these questions.
What do you think about my site’s technical structure, on-page and off-page content and link profile?
We make some observations about these three key SEO factors that influence Search Engine visibility in relation to your site, especially link building.
What kind of changes will be required to your website and will they be noticeable?
You can expect our team to talk about on-page and off-page changes. On-page will require the subtle inclusion of the targeted keyword phrases in various locations on each page, off-page will require changes to your meta data such as your title tag and meta descriptions
I know that developing an incoming link profile is important, how will you develop additional links to my site?
We talk about quality of links as well as quantity and a balanced link profile including publishing unique insights in your industry on leading websites, guest articles on relevant websites, a small number of high quality free and paid directories, local websites, government or educational institutions, your suppliers etc
Can you show me examples of your work?
Don’t bother with references, no one will provide you with a bad one. You just want to see that they can point to current examples of their successes. We can show you examples of previous and current client’s websites to give you an idea on what to expect.
What volume of traffic increase is it reasonable to expect and over what time frame?
There are a lot of factors to consider here but assuming your site is technically sound and has quality original content you should expect a 50-100% increase in quality traffic within about three months and potentially much more if your site is languishing.
What keyword phrases do you think should be targeted for my website?
Not easy during an initial discussion but we should be able to identify the core keywords for your industry and let you know how competitive the segment is. We will discuss geographic considerations and talk about the “money” keywords such as buy, find, deals, get, compare, best, cheap or luxury.
How many people on your team?
This just allows you to understand whether you are dealing with a small, medium or large SEO firm. Each has it’s strengths and weaknesses. Small or one-person firms can be great but may get busy with other more lucrative clients or they may struggle to keep up with the latest trends. Large firms can be like a sausage factory, churning out SEO in bulk.
Who will be working on the assignment?
Often you may be speaking to a Business Development person or the company principal. They should be experts and probably are, but once you have signed up, you should expect to be dealing with a qualified SEO expert with experience.
How long have you been doing SEO?
This is a general fact finding question but you might be surprised at the answers you receive and the way they answer. If it is less than three years, keep shopping around.