What is SEO?

SEO or search engine optimisation is the name given to activity that makes an attempt to boost search engine rankings. It’s the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

In search results Google displays links to pages it considers relevant and authoritative. Authority is generally measured by analysing the quantity and quality of links from other websites. In straightforward terms your web pages have the potential to rank in Google as long as different web pages link to them.

Getting Better Search Results
seo brainstormWrite fantastic, helpful content that uses words and phrases utilized by people that search for your products and services.
Make it simple for people to share and link to it.
Search Engine optimisation or SEO is the simple activity of making certain a website will be found in search engines for words and phrases relevant to what the website or company is providing. In several respects it’s merely quality control for websites. Having said that, if there was ever an industry that was very little understood by outsiders its SEO.

Ask some SEO firms about SEO and they will attempt to blind you with science and confuse you into thinking it is an art. Say to some firms ‘What is SEO and two hours later you’ll be none the wiser. Not so here at Lead Generation Websites. We love seeing the light bulb go on once our clients get it. we like our clients to not only recognize what we do for them, but why!

Search engines acknowledge the effectiveness of a website from a technical perspective; therefore it’s a vital side to improved SEO. However once those technical changes are applied, they don’t keep awarding your website points with Google. you’ll need to apply alternative techniques to your marketing campaign to make SEO successful and effective.


This is the most vital a part of SEO. Content ought to be at the core of your SEO strategy. Whether it’s articles, images, videos, infographs or a collection of all of those, the more relevant and useful your content is, the higher your probabilities of it being found on the internet.


Social media is a good way to drag traffic to your website organically. It stems from having great content and staying engaged with your audience. Ideally your audience will share your content, comment about it, and give you feedback. All of this activity drives traffic and calls attention to your internet presence.

local business SEO


Tactical SEO refers to optimizing websites on a page-by-page basis, so as to ensure they make the grade for popular search engines.

Tactical SEO involves the effective insertion of keywords into on-page content throughout a website. This might sound easy enough, but keywords are completely different for every industry, each company, and each individual.


This is the science of SEO. Through custom reporting, SEO managers can verify whether a method is working. Because one client’s goals are totally different from the next, SEO strategies should be tailored to suit specific needs. It isn’t all about getting to number one on Google (something we’ll cowl a lot of thorough soon), it’s about distinguishing a client’s key performance indicators and doing everything you can to fulfil expectations.

local SEO

How do I get Links?

Links were the first major “Off-The-Page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,” however it was the first search engine to rely heavily on link analysis as the way to boost relevancy.

Despite the chatter around different signals, links remain the most important external signal for search rankings. However as you’ll notice, some links are more valuable than others.

Links are necessary but do not confuse quality with quantity and do not think about links in isolation from your content. it is important to understand that having great content massively increases your chances of securing natural links from quality relevant pages. These links can help you the most.

In simple language if you have got something worth linking to you might secure links worth having. Good sites do not link to poor quality content, why would they?

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