How to Build a Website That Converts

If you want to grow your business, it is important that you create a website that will run as well as possible, and that will convert as many people as possible. There is no point spending money on advertising if you do not know that the people who come to your website are actually going to spend money on it.

This is why it is a good idea to invest some time in learning how to build a website that will convert well. It is easy enough to learn how to build a website – but if that website scares customers away with poor performance, a lack of security, weak sales copy, or confusing navigation, then you have wasted your time and money.

The most important things today for business websites are mobile friendliness, security, and good calls to action. Your page must load quickly, look good on any device, and run well. If it does not, then you will lose a lot of customers before they even get to your sales pitch.

lead generation

You can find out how well your existing website is performing by using tools like Google Analytics. The Google Analytics service is offered free of charge to anyone who is interested in using it, and offers a huge number of useful tools for people to track visitor behaviour, search engine traffic, conversion rates, and more.

Perhaps the highest impact change that the average person can make to their website to improve their conversion rates is to start using better and more prominent calls to action.

Ideally, a call to action should appear above the fold, and there should be others repeated throughout the page, and one at the end of the page. Use bright colors and clear buttons, and add a sense of urgency – tell people to register today to take advantage of a discount, or ask them to sign up to your mailing list now to get special offers. A feeling of exclusivity is something that will work wonders for getting people to engage with your brand.

Finally, make sure that the conversion process is as friction-free as possible. Don’t push people to do something that will take a long time – use inline signup forms, and try to minimize the amount of information that you ask for. Try not to load new pages unless it is absolutely necessary.

What is SEO?

SEO or search engine optimisation is the name given to activity that makes an attempt to boost search engine rankings. It’s the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

In search results Google displays links to pages it considers relevant and authoritative. Authority is generally measured by analysing the quantity and quality of links from other websites. In straightforward terms your web pages have the potential to rank in Google as long as different web pages link to them.

Getting Better Search Results
seo brainstormWrite fantastic, helpful content that uses words and phrases utilized by people that search for your products and services.
Make it simple for people to share and link to it.
Search Engine optimisation or SEO is the simple activity of making certain a website will be found in search engines for words and phrases relevant to what the website or company is providing. In several respects it’s merely quality control for websites. Having said that, if there was ever an industry that was very little understood by outsiders its SEO.

Ask some SEO firms about SEO and they will attempt to blind you with science and confuse you into thinking it is an art. Say to some firms ‘What is SEO and two hours later you’ll be none the wiser. Not so here at Lead Generation Websites. We love seeing the light bulb go on once our clients get it. we like our clients to not only recognize what we do for them, but why!

Search engines acknowledge the effectiveness of a website from a technical perspective; therefore it’s a vital side to improved SEO. However once those technical changes are applied, they don’t keep awarding your website points with Google. you’ll need to apply alternative techniques to your marketing campaign to make SEO successful and effective.

Content/Creative

This is the most vital a part of SEO. Content ought to be at the core of your SEO strategy. Whether it’s articles, images, videos, infographs or a collection of all of those, the more relevant and useful your content is, the higher your probabilities of it being found on the internet.

Social

Social media is a good way to drag traffic to your website organically. It stems from having great content and staying engaged with your audience. Ideally your audience will share your content, comment about it, and give you feedback. All of this activity drives traffic and calls attention to your internet presence.

local business SEO

Tactical

Tactical SEO refers to optimizing websites on a page-by-page basis, so as to ensure they make the grade for popular search engines.

Tactical SEO involves the effective insertion of keywords into on-page content throughout a website. This might sound easy enough, but keywords are completely different for every industry, each company, and each individual.

Reporting

This is the science of SEO. Through custom reporting, SEO managers can verify whether a method is working. Because one client’s goals are totally different from the next, SEO strategies should be tailored to suit specific needs. It isn’t all about getting to number one on Google (something we’ll cowl a lot of thorough soon), it’s about distinguishing a client’s key performance indicators and doing everything you can to fulfil expectations.

local SEO

How do I get Links?

Links were the first major “Off-The-Page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,” however it was the first search engine to rely heavily on link analysis as the way to boost relevancy.

Despite the chatter around different signals, links remain the most important external signal for search rankings. However as you’ll notice, some links are more valuable than others.

Links are necessary but do not confuse quality with quantity and do not think about links in isolation from your content. it is important to understand that having great content massively increases your chances of securing natural links from quality relevant pages. These links can help you the most.

In simple language if you have got something worth linking to you might secure links worth having. Good sites do not link to poor quality content, why would they?

Things You Learn In A WordPress Course

WordPress Training Courses

WordPress is a Content Management System that is extremely popular among content creators. It makes the process of creating a website much more simple, effective, and efficient. Instead of having to deal with code and all kinds of different technical things, you only have to work with themes and plug ins. While WordPress is extremely user friendly, learning how to do certain things in it might be a tedious task if you have never done them before. Also, to get the most out of WordPress, you will want to know some tips and tricks that you can use. In this article, we will be going over some of the main things that you will learn if you enroll in a WordPress course.

WordPress course

Things You Learn In A WordPress Course:

1. Plug-ins.

One of the first things that you are going to be able to learn about when you enroll and take a WordPress course is about plug in’s. Plug in’s are something that you will want to learn about because you are going to want to try to maximize the results that you get from your website. Also, plug in’s can really make your life much easier. For instance, there are plug in’s that you can install onto your website that will help minimize the process of reworking your on site SEO and it will help you to maximize the results that you get from your on page SEO in the process. This is huge for anyone with a website because you want to be sure that you are getting as much exposure as possible.

2. Themes.

Another thing that you are going to learn when you enroll into a WordPress course is how to apply a theme and/or template to your website and how to properly adjust it to suit your website and needs. This is huge for anyone that wants to make their website look more creative and/or unique than simply sticking with the default theme.

3. How To Manage It.

You will also learn how to effectively manage your website on your computer and even on your mobile devices. The good news is that WordPress is so big that they have dedicated applications for all kinds of mobile devices which can ultimately make your life easier and make it a lot more efficient to do all kinds of things such as updating your website or posting a piece of content to it.